Regina Troupe

Audio Logos | Soundbites

There’s more to branding than what meets the eye. While strong visuals are key, it’s also possible to communicate a story in just a few seconds of sound. Audio logos are the sounds instantaneously associated with a brand. These series of notes trigger the memory of a brand, acting as an efficient mnemonic device, bridging science and creativity. 

There are many words and phrases for this aspect of branding—sound logos, sonic identity and signature sounds refer to the actual audio logos, while sensory marketing, sonic branding, and sonic representation describe longer-term strategies and processes surrounding a brand’s identity.

CMC sound logos provides emotional appeal, creates more dialog and offers competitive advantage over brands who haven’t established their own sound just yet